Mini 1: The IKEA Effect

This episode is the first in my series on cognitive biases. Each mini episode will cover a different bias, foundational research, and how it impacts your day-to-day.

The IKEA effect is named after the effusive giant blue box store with all your favorite ambiguously assembled furniture. Check out this episode to learn more about the IKEA effect and how it might make your kids eat more vegetables…

Sources:

Marsh, L. E., Kanngiesser, P., & Hood, B. (2018). When and how does labour lead to love? The ontogeny and mechanisms of the IKEA effect. Cognition, 170, 245-253.

Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of consumer psychology, 22(3), 453-460.

Radtke, T., Liszewska, N., Horodyska, K., Boberska, M., Schenkel, K., & Luszczynska, A. (2019). Cooking together: The IKEA effect on family vegetable intake. British journal of health psychology, 24(4), 896-912.

Sarstedt, M., Neubert, D., & Barth, K. (2017). The IKEA effect. A conceptual replication. Journal of Marketing Behavior, 2(4), 307-312.